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Style & inspiration: A fresh new look for London’s Pavilion Road

Welcome to the new food and fashion hub on Pavilion Road. For years, this overlooked area was a cut-through for busy shoppers after their regular visits to Peter Jones. Now this emerging part of London is becoming SW1’s leading destination with new boutiques and businesses opening among the mews houses. We review the best shops and eateries in our Pavilion Road guide.

The Roasting Party, 253 Pavilion Road, London SW1X
The Tardis effect comes into play at The Roasting Party. A seemingly tiny coffee bar that has a seating area hidden away upstairs. Enjoy a wide selection of arabica coffees and home-made cakes.

Moyses Stevens, 188 Pavilion Road, London SW1X
Florist to the stars, Moyses Stevens has been a London resident for more than 140 years, creating exquisite floral displays for the grand houses in SW1 and SW3. Bouquets for every occasion with a floristry school on the side, their displays will add colour and style to your home.

London Cheesemongers, 251 Pavilion Road, London SW1X
Here is the secret destination for any cheese lover with a selection of organic biscuits and artisanal cheeses from across the UK. Choose from burrata and caprese, to Mont D’Or.

A La Carte Cosmetics, 192 Pavilion Road, London SW1X
Looking for a new summer look? Those in the know pop along to a one-off boutique in the heart of Pavilion Road, A La Carte, and come out smelling of roses – literally. They custom-blend foundations with a variety of textures and colours created to perfectly match your skin. And A La Carte will take any lipstick, from any brand to colour match it for you (even if it has been discontinued). The customer service is excellent, too.

Kate Spade, 2 Symons Street (entrance on Pavilion Road), London SW1X
Add some glamour to your life with an accessory or summer outfit from this stylish boutique. A Kate Spade bag is the ultimate style statement and her vibrant and elegant clothes give an edge of The Hamptons in the heart of London.

Olivia Von Halle, 190 Pavilion Road, London SW1X
Relaxing has never been more elegant than with Olivia Von Halle’s range of – robes, gowns, kimonos and pyjamas – all in silk. There is also cashmere loungewear ready for cooler days when the heatwave passes.

KXU, London, Pavilion Road SW1X
Here is the perfect place to get fit for summer with a wide range of classes and state of the art equipment. If that sounds far too energetic, you could hang out in the health bar and enjoy a relaxing healthy brunch.

Sarah Chapman, 259 Pavilion Road, London SW1X
Cosmeceuticals may be the new buzz word when it comes to skincare, but few know more about it than Sarah Chapman. Her Skinesis skincare blends botanicals with science to bring the ultimate skincare techniques.

Natoora, 245 Pavilion Road, London SW1X
Not only does the shop look good enough to eat, but all of their organic produce really is.  This Mediterranean greengrocer stocks delicious bergamot from Calabria, pomegranates from Sicily and collard greens from Cornwall. Everything you need to liven up your al fresco summer dining.

Heidi Klein, 257 Pavilion Road, London SW1X
If you want to look glamorous on the beach, then head to Heidi Klein, an oasis of calm on Pavilion Road, where you can find everything you need for warm summer days. There are cute cotton bracelets, elegant Kaftans and some of the coolest bikinis in London.

Granger & Co, 237 Pavilion Road, London SW1X
A little bit of antipodean magic hidden away in a Chelsea courtyard. Bill Granger’s legendary breakfasts bring elegant diners from across London. As the new place to be seen, we recommend booking as there is always a queue of people outside., 261 Pavilion Road, London SW1X
Here is a must-visit boutique on Pavilion Road.’s range of clothing and accessories blends heritage with modernity. Its artisanal clothing is made from natural materials with products starting from £3 for a key ring to £2,000 for a tweed coat.

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