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Modernism meets functionality in Belgravia

Greville House has always appealed to buyers and tenants alike, but its popularity is about to surge, believes Harry Berry, Sales Manager of Henry & James.

As the redevelopment of Motcomb Street continues apace, the knock-on effect on the surrounding area is extraordinary. Not only is there a real buzz around the shops and businesses, but low-key residential buildings that have been around for years are receiving a welcome boost.

A good example is Greville House, an unassuming building tucked away between Kinnerton Street and Motcomb Street. It dates back to the Sixties and is characteristic of the modernist architecture of the era: simple and functional-looking from the outside, though often stylish inside.

The block has long been attractive to buyers and tenants, and there has not been any difficulty achieving good prices for apartments there. In the past six years alone, we have sold five apartments, both modernised and unmodernised. We have also let two apartments in the past month.

Greville House may be too modern in appearance to qualify as ‘classic Belgravia’, but it is also a textbook case of the old location-location-location mantra. Hyde Park, Harrods, Waitrose, West End theatres, the popular Nag’s Head pub, prestigious shops such Rachel Vosper and Egg… The list of wonderful on-the-doorstep amenities goes on and on.

Now, thanks to the revamped Halkin Arcade and Pantechnicon building, apartments in the block are about to become even more desirable. Once the building works are complete and full access is achieved, the south side of Greville House is going to be visually transformed.

The building’s common parts have recently been refurbished to a high standard. Add the fact that service charges for the portered block (Alan and Sam, the porters have worked here for around 15 years) are comparatively low for the area, with communal water charges included, and you have all the ingredients of a potential investment property in a prime central London location.

The £2.5 million apartment (, we are currently marketing is typical of the new-look Greville House. It is also No. 8, a lucky number for Chinese buyers. With two bedrooms, an open-plan kitchen, high-spec fittings and a new layout, the apartment has been lovingly refurbished over an 18-month period. It also comes with a share of the freehold, which the current owner acquired.

As an investment property, the apartment looks attractive, given the buzz surrounding the redevelopment of Motcomb Street and would make the perfect base for a family with children being educated in London.

If location is vital in the property business, so is timing. And what better time to buy an apartment in Greville House, than when the whole area is ready for lift-off?

– To find out more about the two-bedroom apartment for sale (£2.5 million) in Greville House, Belgravia, visit (