As the world’s most famous flower show opens, Belgravia and Chelsea burst into bloom. Designer shops, restaurants and hotels are dressed with thousands of flowers. It is the latest horticultural trend to spring up across the capital.
The floral displays have transformed the fashionable King’s Road, Sloane Street and the back-streets of Belgravia.
Smythson stationers is one of the many floral highlights. “The Smythson display on Sloane Street took us two days to create, including the preparation time,” says Amanda Willgrave, the Owner of Flirty Flower. “The flower elephants at 131 Sloane Street took a little longer, around four days, and we finished at 4am this morning.”
The time and effort are already being rewarded. Everyone from local residents and tourists are admiring the perfect petals and beautiful bouquets. Sloane Square has burst into life with a topiary love sculpture, too.
Chelsea in Bloom is organised by the Cadogan Estate and the Royal Horticultural Society. It is celebrating its 13th anniversary to tie in with the Royal Wedding. This year’s theme is the “Summer of Love”. Grosvenor Britain & Ireland is sponsoring ‘Frida Kahlo: Making Her Self Up’ at the V&A for Belgravia in Bloom.
- Plan your visit and go behind the scenes of this year’s Chelsea Flower Show, visit rhs.org.uk/shows-events/rhs-chelsea-flower-show. Don’t miss Belgravia in Bloom, which runs from May 19 – 26. More details here: http://www.grosvenorlondon.com/whats-on/belgravia-in-bloom/. Read more about Chelsea in Bloom: www.chelseainbloom.co.uk.