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Belgravia’s Eccleston Yards: A Place To See and Be Seen

Built on derelict and under-used land on the borders of South Belgravia and Victoria, Eccleston Yards has to be the hottest new development in London this spring.

It forms parts of the Grosvenor Estate and is set to be a creative hub for around twenty new businesses, some of them already up-and-running, the rest about to follow. And what an exciting collection of businesses they are: top-of-range outlets for food, fashion, retail, co-working and wellbeing.

Anchored by Central Working, a UK-wide network of shared workspaces for more than 3,500 businesses, the 4-hectare development has the stated aims of making Belgravia ‘more flexible, more open and more appealing to everyone’ and of promoting the ideal of ‘active, integrated neighbourhoods with thriving and successful enterprises of all sizes’.

Businesses that have already opened at Eccleston Yards include Barry’s Bootcamp, a cutting-edge fitness centre; Tailor Made, a high-end menswear tailoring label; Re Mind, a meditation studio offering everything from Yoga to Reiki healing; and Smuk, an upmarket new wellbeing centre.

In the pipeline are restaurants such as Tart, a stylish chain which has raised the humble quiche to an art-form, and the Jones Family Kitchen, due to open on 20 May, which is the sister restaurant of a trendy steak restaurant in Shoreditch. Watch out, too, for the innovative 50m, which opens on 24 May. It is a new experimental concept store showcasing emerging fashion designers and is set bring a new wave of fashionistas to Belgravia.

With so much going for it, and such a variety of businesses on offer, Eccleston Yards is certainly a bold new initiative by the Grosvenor Estate and a key part of its 20-year plan for transforming the entire estate. Visually alone, it looks excitingly different, with exposed brick walls and large glass windows in lieu of the traditional white Belgravia facades.

You can see why we are so thrilled to have such a hip new enclave on our doorstep. Only time will tell whether local residents spend more time in the new restaurants or the gyms and wellbeing centres. Probably a combination of both, as Belgravia enters a new chapter in its long history. It is a real place to see and be seen.