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10 jewellery shops to fall in love with  

Belgravia and Chelsea are studded with some of London’s finest jewellery shops. Grand, quirky, subtle or dazzling, here is our ultimate guide to independent jewellery shops for. Their customers include everyone from Emma Watson and the Duchess of Cambridge, to Victoria Beckham.

Carolina Bucci, Motcomb Street, London SW1X

Carolina was born into a family of jewellers in Florence. Her great-grandfather began in 1885, repairing pocket watches and then making watch chains. Carolina opened her Motcomb Street store in 2003 and Victoria Beckham was her first customer. The distinctive pieces are still hand-crafted in her family’s studio in Florence. Her bespoke service means you can commission something completely unique.

Carolina Bucci_Florentine Finish Heart Ring RG £2,

The Florentine Finish Heart Ring is available in Black Gold, White Gold, Rose Gold and Yellow Gold.
For more details, visit

Elizabeth Gage, West Halkin Street, London SW1X


Elizabeth is a master goldsmith who allows the shape and colour of the gemstones to inspire her. Her jewellery breathes history and tradition, whether referencing Tudor rings or Grecian necklets. Her design studio and salon in West Halkin Street offers a bespoke service as well as a series of bedazzling collections.


Pink Sapphire and Diamond Templar Band Ring – A fabulous 18ct yellow and white gold Templar band ring featuring four oval faceted pink sapphires.  The ring is decorated with a total of twenty four round brilliant cut diamonds and is finished with wire-twist-wire edges.

For more details, visit

Kiki McDonough Symons Street, London SW3

Kiki’s family background was in antique jewellery and as a child she was entranced by the richly coloured gemstones. A ballet lover, she finds inspiration in the beautiful costumes she sees on stage, racing back to her studio to select the prettiest stones.


Apollo blue Topaz and Diamond drop earrings – Intricate 18ct Yellow Gold and Diamond circle motif earrings encasing beautiful Blue Topaz stones, suspended from a delicate Diamond hoop.

For more details, visit

Niquesa Fine Jewellery, West Eaton Pace, London SW1W

In a tranquil side street off Eaton Place, the intimate boutique of Elisabetta de Simone Niquesa reflects the luxury of the hotels owned by her husband Luigi. She works directly with a select group of craftsmen to turn each jewel into a work of art. Customers are encouraged to relax and try on the collections or discuss their design ideas at the Belgravia workshop, so that Elisabetta can turn those concepts into personal and beautiful statements.

For more details, visit

Boodles on Sloane Street, London SW1X

This family company first opened its doors in 1798 and epitomises exceptional customer relationships and quality craftsmanship. Classic or contemporary, all jewellery from this illustrious brand will pass muster at the top tables and in the most glamorous salons. Its speciality is diamonds.

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Cassandra Goad on Sloane Street, London SW1X

Cassandra was one of the first modern jewellery designers to develop an annual collection. She chooses her gems with exceptional care and has a particular penchant for unusual stones. She liaises closely with her workshop to produce complex interchangeable designs that can be dressed up or down to suit the occasion. Since 1985, she has offered a personal and bespoke service to provide wearable and affordable jewellery.

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Brilliant, King’s Road, London SW3

Sisters Emma Canning and Dervla Cogan love diamonds and combine this passion with a desire to source them in an ethical way. Their flawless sparklers are made in a laboratory under conditions that match the natural volcanic process. It means the prices will deliver a pleasant surprise in this top London location.


The Harriet Blue Bracelet is a detailed design featuring stunning 1ct ethicaly created sapphires.

For more details, visit

Monica Viander, Duke of York Square, London SW3

Monica worked from a converted forge in Norfolk until the business scaled up to move to London. She won Brand of the Year at the UK Jewellery Awards in 2008, her debut year, and her designs are stocked in luxury retailers such as Harrods and Selfridges. Ethical sourcing is key to Monica’s business and it boasts the Butterfly Mark awarded by Positive Luxury for outstanding commitment to sustainability. Funky and affordable, the brand is favoured by such icons as Emma Watson and the Duchess of Cambridge.
For more details, visit

Felt on Godfrey Street, London SW3

This quirky mini boutique was established by Eliza Poklewski Koziell and Jayne Pickering. Their contemporary pieces and costume jewellery attract glitterati and fashion editors alike. And you don’t necessarily have to have your credit card on you when you pop in – Eliza loves to barter. So, you can arrive with an old piece of jewellery and emerge with something of equal value. Your old brooch will be remodelled and revamped, and you will stride out with something new and vibrant – and it doesn’t have to be jewellery. The store also stocks a number of eclectic products from Nepalese scarves to art deco teapots.

For more details, visit

Kim Poor Jewellery, Elizabeth Street, London SW1W

This Brazilian artist and designer decided that Elizabeth Street would be the perfect setting for her jewellery boutique and waited a whole year for a premises to become vacant. She says her South American heritage encourages hospitality, so she likes customers to feel comfortable while they browse. You can have a coffee and a cake in a specially designed chill-out area. She favours big, bold, colourful gems and likes them to be practical, so pendants detach to serve as brooches and necklaces can double as bracelets.

For more details, visit

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